At Apex Business Optimization, we believe healthcare practices should operate at peak performance - clinically, operationally, and financially.
Founded by an experienced healthcare administrator with a proven track record in operations, revenue cycle management, and practice leadership, Apex was built to deliver more than recommendations.
We deliver execution.
Our approach is direct, data-driven, and hands-on. We work alongside providers, managers, and staff to identify inefficiencies, redesign workflows, strengthen accountability, and accelerate revenue performance. Whether supporting a growing private practice or stabilizing an established operation, our focus remains the same: measurable improvement and sustainable systems.
What sets Apex apart is practical leadership. We understand the daily realities of healthcare operations — from front desk bottlenecks to aging accounts receivable — because we’ve managed them. Our solutions are not theoretical; they are built for real-world application.

My name is Frank Barriera Jr., I have extensive experience in healthcare operations for over 15 years. I am trained in administrative oversight, revenue cycle management, and system optimization, working closely with multi-specialty health organizations to improve efficiency, strengthen financial performance, and support high-quality patient care. I am known for my "sleeves up" approach and practical problem-solving, I partner with practices to implement sustainable operational improvements that drive measurable results.
Outside of my professional work, I am actively involved in our community. Some of my hobbies include; playing softball, volunteering at local community events, attending local automotive events, theater and piano.
My passion for teamwork, community engagement, and performance—both in business and in life—reflects the same principles I will bring to helping healthcare practices operate at their highest level.
You gain the respect of your team by working along side them with support, structure and understanding - Frank
We understand that no two practices operate the same. Scope, staffing, specialty, revenue volume, and growth stage all influence the level of support required. For that reason, our pricing is flexible and tailored to the size, complexity, and individual goals of your practice.
Whether you are a solo provider seeking workflow refinement or a multi-provider organization preparing for expansion, we design engagements that align with your operational needs and financial objectives.
Contact us directly to discuss customized package options and receive a proposal designed specifically for your practice.
We are committed to delivering measurable value - structured around your business, not a one-size-fits-all model.
7901 4th St N #STE 300 St. Petersburg, FL, 33702, USA
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.